Integrated Marketing Manager, Cheese
Company: Bel Brands USA
Location: Chicago
Posted on: October 3, 2024
Job Description:
Country: United States
City: Chicago
Job Family: Marketing
Contract Type: Unlimited-term
Job ID: 51374
Integrated Marketing Manager, Cheese
Bel, makers of iconic cheese brands including Babybel, The Laughing
Cow, and Boursin, is a growing global company that values your
contributions, strives to create a sense of belonging for everyone
and offers career growth and development opportunities, as well as
competitive total compensation and meaningful well-being benefits
from day one. For All, For Good, our company signature, reflects
Bel's commitment to sustainability and healthier and responsible
food for all. Bel Brands USA has been named Chicago's "101 Best and
Brightest Companies to Work For" for 10 years in a row. The company
is headquartered in Chicago and operates three manufacturing plants
in Little Chute, WI, Leitchfield, KY, and Brookings, SD.Job
Description SummaryThe Manager of Integrated Marketing, Cheese will
be responsible for translating Bel Brands' business goals (sales
growth through Household penetration gains) into actionable
Marketing Communication objectives, which in turn inform the
development and execution of Integrated Marketing plans. This
person will be our agency partners day-to-day contact, proving
constructive feedback behind closed doors and be their biggest
cheerleader in front of other stakeholders at Bel (Brand Teams,
Customer Teams, Finance, etc.). As the day-to-day point of contact
with our agency teams, this person will be accountable for the
accurate and timely delivery of campaign elements, reports, and
billing details from our agency partners. This is a hybrid role,
based in our Chicago Bel Brands USA office. In addition to guiding
our agencies' development and seamless execution of marketing
campaigns, this person will work with the Director of Integrated
Media Communications, Bel US to uncover and translate actionable
learnings to other departments. To be successful in this role, this
person will need to demonstrate subject matter expertise in a
variety of ways across different sets of stakeholders:
- Demonstrate to internal stakeholders at Bel who are less
familiar with integrated marketing how investment and performance
translates into short- and long-term business results
- Demonstrate to external stakeholders an understanding of how
tactical nuances (partnerships, platforms, KPIs, audiences, etc.)
impact the plans from other members of the Integrated Agency Team,
and our collective ability to achieve our business and
communication objectives
- Demonstrate to all stakeholders an understanding of Integrated
Marketing's role within Bel, and an appreciation and curiosity for
other team members' contributions Job Responsibilities &
Tasks:
- Support the development of marketing campaigns through all
stages of the process by informing and enhancing briefs, partner
with brand and agencies alike to facilitate the completion of
deliveries in timely manner, and help summarize campaign
performance during and post campaign to a variety of stakeholders;
in addition to finding ways to improve
- Manage the finances of the Cheese Business integrated marketing
budget, ensuring we have the funds to execute campaigns as planned
and pay partners in a timely manner
- Partner with our Global IMC counterparts to share learnings and
best practices, leveraging the Groupe's resources and partnerships
with publishers, platforms, and MarTech when possible;
be the voice of the US market whenever challenges arise or
additional support is needed
- Contribute to Marketing and Brand Team conversations by sharing
best practices, campaign learnings, and innovation opportunities to
better to connect consumers to our brands
- Partner with Brand and Shopper Marketing teams to ensure
cohesion across full consumer journey and eliminate overlap or
redundancies Key Performance Indicator (KPI):
- Development and stewardship marketing campaigns that deliver
above benchmark gains to brand health and household penetration,
with improved effectiveness over time.
- Improved efficiency of our agency partners' hours (time spent
to produce best in case work)
- Accuracy of campaign performance data & insights, management of
marketing budgets Position RequirementsExperience
- 5+ years of experience working in or across several integrated
marketing specialties (Paid Media (consumer or retail), Creative,
or Social at an agency or brand
- Track record of using data-informed strategies to help build
brands and improve marketing performance (relative to a campaigns
objective)
- Experience managing a team or external resources and working
collaboratively across other functions within team environment
- Experience designing the strategy for and analyzing the results
from direct marketing, e-commerce, or performance mediaSKILLS
- Excellent understanding the role of different marketing
specialties, including their respective strengths, limitations, and
typical metrics for success
- Ability to synthesize media and consumer data into cogent
business cases for marketing investment and audience learnings for
the larger marketing team
- Ability to translate business objectives and marketing
strategies into a clear communications brief for external
agencies
- Strong Excel skills, allowing you to track media investment for
finance and performance data
- Innately curious and passionate about understanding consumer
behavior and how it impacts their media behaviors and engagement
with our category
- Ability to prioritize projects and resources (marketing
dollars, agency resources) based on urgency and importance
deliverables
- Collaborative professional with the ability to influence
stakeholders with different KPIs and priorities
- Acts with integrity. "Say what you do and do what you
say"PHYSICAL & TRAVEL REQUIREMENTSWork is performed largely in a
hybrid office environment (2-3 days/week in office). Hours of work
will generally be during regular business hours with at least 40
hours a week. At times there will be some variation in work hours
due to special projects, deadlines and other concerns. Total
Rewards:Base Salary: $135,000-$145,000Bonus Potential: 23%401k,
Medical, Dental, Vision from Day One, PTO days and more Bel Brands
is an equal employment opportunity employer. All qualified
applicants will receive consideration for employment without regard
to race, color, religion, sex, sexual orientation, gender identity,
national origin, age, protected veteran status, disability status
or any other basis protected by applicable federal, state, or local
laws. Bel Brands also prohibits harassment of applicants or
employees based on any of these protected categories. It is also
Bel Brand's policy to comply with all applicable federal, state and
local laws respecting consideration of unemployment status in
making hiring decisions. Bel Brands is committed to recruiting,
hiring and promoting people with disabilities and veterans. If you
need an accommodation or assistance in using the website, please
call 312-462-1500. If you think that this job is for you, please
click now on the button "Apply".
PI54435d8e14fa-37248-35685508
Keywords: Bel Brands USA, Elmhurst , Integrated Marketing Manager, Cheese, Executive , Chicago, Illinois
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